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a lesson from scientific revolution
The Scientific Revolution was a pivotal aspect of human history. Over the past 500 years humans have witnessed exponential progress in...


prisoners to the reptilian brain
Having a good knowledge of evolutionary neurobiology is beneficial and in fact necessary in order to understand and influence human...


selling a story rather than a product
People are always drawn to stories as it has the ability to form a strong emotional connection with the mind. Tony Fadell (chief engineer...


navigating sunk cost effect
The sunk cost effect is a well-known business term which is usually cited while explaining cases of businesses or products that dug their own grave due to their inability to quickly pivot away from a path undertaken due to costs that have already been incurred. Pivoting away shuts the door for good, to realize any business value from the investment that has already been made in that particular direction. Hence, the decision to do so is difficult and a lot of businesses enter


futuristic realm of AI
With the sudden rise in the prominence of AI due to the generative AI boom, I was extremely curious to learn more about the various...


economics of sustainable mobility
Mobility can be categorized as a very fundamental human need and can be arguably placed right below physiological needs in terms of the...


making the intangible tangible
I came across a very insightful chapter in Tony Fadell’s (chief engineer of iPod and iPhone, Founder of Nest Labs) book ‘Build’. The...


dichotomy of mindsets
I came across this very interesting book called ‘Mindset’ authored by renowned Stanford psychology professor Dr. Carol Dweck which shares...


power of imputing
Walter Isaacson’s biography of Steve Jobs is one of my favorite reads which details out a very poetic life story of a rebel who...


neocortex vs limbic system
I came across a very interesting concept from renowned leadership coach Simon Sinek’s book ‘Start with Why’. It revolves around something...


simplicity is the ultimate sophistication
A concept I have come across repeatedly when it comes to building superior products is simplicity - from the infamous Google search page...


power of subconscious mind
The subconscious element of the human deeply fascinates me mostly due to its mysterious nature and a strong belief I have in its power to have a disproportionally high impact on our lives if understood well. I’m constantly trying to learn about different theorizations that try to capture what the subconscious mind is capable of. I came across a research article online that outlines certain theorizations on the subconscious brain activity that I found very interesting. control
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